Using Media to Mobilize Latino Communities

Media can be a very effective way of mobilizing communities around a public health issue and getting the word out about your organization's programs and activities.  However, without an advanced media and PR department, how can a small organization utilize the resources they have to ensure quality media coverage?

Poder Sano, an initiative of Farmworker Justice, invites you to join a dynamic one-hour “talk show” featuring Carlos Alcalzar, the president and CEO of Hispanic Communications Network, as he discusses why the media is an important aspect in any community mobilization project and how an organization can develop a media strategy using resources already available to them.